Navigating social media without analytics is like crossing the ocean without stars. No self-respecting ancient mariner, or night-migrating bird for that matter, would try to cross from Knossos to Delos without use of the stars. The ocean is too large, and full, and dark. But sales people are trying to follow their B2B customers on Twitter without [...]
The post How To Navigate the Twitter Ocean appeared first on FirstRain.
