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The Business Case for Enterprise Social Networks
Social networking is the topic du jour. Facebook is going public at a gazillion dollar valuation; Jive market cap jumped 30% in the past few weeks because their charismatic CEO, Tony Zingale, got...
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Announcing FirstRain’s New Enterprise Customer Intelligence System
Today is a very exciting day for FirstRain, as we accomplish yet another important milestone in delivering groundbreaking intelligence solutions to our customers. This morning we’re announcing the...
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Tribal Knowledge is Treasure
We try to capture everything – we really do. But the reality is so much of our wisdom is in our heads and it’s never more apparent than when trying to train someone new. At FirstRain we have a new...
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The Role Charm Plays in Your Leadership Today
Charm as a leadership currency seems to change with every wave of silicon valley engineering companies. In the old days of the early semiconductor firms the CEOs were often gruff white men. Most came...
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Announcing a Breakthrough in B2B Twitter: FirstTweets™!
We’ve had an amazing year here at FirstRain. Over the course of just the last year, we’ve launched an intuitive new Web app interface, elegant iPad and mobile apps, and then our powerful new Enterprise...
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Top 5 Reasons to Understand Your Customer’s Customer
Note: This post was originally published on the Huffington Post The world is slowly climbing out of the great recession as companies around the world begin to increase investment and hiring. But for...
View ArticleCoding is the New Literacy
Our world is surrounded by software. Every day teenagers spend more than 10 hours a day on line interfacing through a software layer – texting, facebook, tumblr, TV, movies – all are constructed in...
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Employee Ranking is an Innovation Killer in Tech
You’ve been in that meeting. HR’s leading the annual performance review process and you’re being asked to rank your team members with their peers. In larger companies you’re probably being asked to...
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Have You Done Your Homework Ms. Salesman?
I must be a horrible target for a sales person. I don’t listen to cold call voicemails, I delete 99% of the spam emails I receive and, if a sales person is lucky enough to get me live, they have about...
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TOUCH ME: FirstRain is bringing touch-powered Customer Intelligence to the...
As we saw last year, there’s been a massive wave of Fortune 500 companies adopting touch-based tablets and devices. One result of that has been the proliferation of a whole range of B2B iPad and...
View ArticleHow To Navigate the Twitter Ocean
Navigating social media without analytics is like crossing the ocean without stars. No self-respecting ancient mariner, or night-migrating bird for that matter, would try to cross from Knossos to Delos...
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